00 Zero Fog Advisory Group
Make your most consequential decisions with zero fog.
The big decisions ahead are usually made on how leaders believe the organization runs. We show how it actually runs, then advise on what to decide and what moves first, so the business moves faster with less risk.
The fog
The same decision, made two ways.
Decision aheadDo we buy a new core system?
Decided in the fogIt's a technology problem.
What the map showsMost delay sits in handoffs and approvals, not in the system.
Decided with zero fogFix the flow first, then buy for a narrower need, faster.
Decision aheadCan we absorb the acquisition?
Decided in the fogTheir teams work like ours.
What the map showsThree of five core flows run differently, and support won't scale.
Decided with zero fogCombine shared services first; keep their client-facing model.
Decision aheadAre we ready for the audit?
Decided in the fogThe controls exist on paper.
What the map showsFunds and approvals rest on one person in two units.
Decided with zero fogCentralize two controls before the audit, not after.
Decision aheadCan we grow 30% next year?
Decided in the fogHire ahead of demand.
What the map showsCapacity is lost to re-keying and review loops.
Decided with zero fogRemove rework first, then hire where the map says.
Illustrative examples of the kind of finding a map surfaces.
How we clear it
Five lenses on how the work really runs.
Illustrative. Each lens is mapped across the same flow, so a delay can be traced to its real cause: a step, a data gap, a system, a person or a habit.
The advice
The map is the evidence. The decision is the point.
Process discipline, aimed at velocity rather than paperwork.
01
Frame
What is really being decided, and what must be true for it to be right.
02
Options
Two or three paths, with the trade-offs laid out, not one answer.
03
Sequence
What has to move first, so the rest moves faster.
04
Decide
Readouts are decision meetings with leadership, led by the founder.
How engagements run
Quarterly execution cycles, one decision at a time.
Situations
The moments when the fog costs most.
Eight decisions leaders face. Pick the one in front of you to see what usually gets decided in the fog, and what changes when the work is seen clearly first.
Selected work
What the work has produced.
Broker-dealer · five quarterly cycles−80%compliance cycle timeFour disconnected systems rebuilt as one execution environment. Advisor base and AUM doubled over three years.Read the case →P&C insurer · post-acquisition6:1staffing mismatch resolvedClaims segmented into three value streams; the operating model redesigned layer by layer.Read the case →Institutional brokerage · sales and research~60%less manual overheadResearch matched to each client's mandate. Buy-side ratings up ~15% year over year.Read the case →Strategy firm · intelligence cycle3 mo → 1.5 minpartner-ready analysisA structured model under the analysis, with depth and accuracy improved.Read the case →

Founder-led
Jayven M. Rappa leads every engagement.
Former Senior Director, BCGBank of AmericaLiberty Mutual25+ transformation engagementsLean Six Sigma Master Black Belt
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