Privacy Policy

Zero Fog, LLC ("Zero Fog," "we," "us") is a Massachusetts-based consulting firm. This Privacy Policy explains what information we collect when you visit our website at zero-fog.com or submit a form, how we use that information, and the rights you have over it. We have tried to write this in plain language. If anything is unclear, contact us at hello@zero-fog.com.

1. Information We Collect

Information you provide directly

When you submit our fit-call request form or otherwise contact us, we collect the information you give us, which may include:

• Name
• Email address
• Company name and role
• The situation or question you are reaching out about
• Any other information you choose to provide in the form fields or in subsequent communication

Information collected automatically

When you visit our website, our website analytics and infrastructure providers may automatically collect:

• IP address and approximate location derived from it
• Browser type, operating system, device type
• Pages visited, time spent on pages, referring website
• Cookies and similar tracking technologies (see Section 4 below)

2. How We Use Information

We use the information we collect to:

• Respond to your inquiry. If you submit a fit-call request or email us, we use your information to reply and to discuss whether we are the right firm for your situation.
• Operate the website. We use technical information to maintain the site, debug issues, and improve user experience.
• Send relevant communications. If you have engaged with us or expressed interest, we may send occasional updates about Zero Fog. You can opt out of any such communications at any time.
• Understand how the site is used. We use aggregated analytics to understand which content is most useful and to refine our work.
• Comply with legal obligations. We may use or disclose information when legally required.

We do not sell your personal information. We do not share it with third parties for their independent marketing purposes.

3. Service Providers

We use a small number of third-party services to operate our website and our practice. These providers process information on our behalf under contractual data protection terms:

• HubSpot — our website hosting, customer relationship management, and form submission processor. HubSpot processes form submissions and stores contact records. Their privacy policy is available at hubspot.com/privacy.
• Google Analytics (if and when enabled) — aggregated website analytics. Their privacy policy is available at policies.google.com/privacy.
• Rejoyce — the peer software firm whose substrate Zero Fog uses in client engagements. Rejoyce does not have access to website visitor data or form submissions. If you become a Zero Fog client and use the Rejoyce substrate as part of your engagement, your data handling will be governed by a separate agreement that we will explain at that time.

4. Cookies and Tracking

Our website uses cookies and similar tracking technologies. Some are strictly necessary for the site to function; others help us understand site usage. You can disable cookies through your browser settings, though some site features may not work as expected. We do not use cookies for cross-site tracking or advertising.

5. Data Retention

We retain personal information for as long as needed to fulfill the purposes outlined above, unless a longer retention period is required or permitted by law. Contact records are typically retained for the duration of our relationship plus a reasonable period to allow for follow-up. You may request deletion at any time.

6. Your Rights

Depending on your location, you may have rights regarding your personal information, including:

• Access — ask what information we hold about you
• Correction — ask us to correct inaccurate information
• Deletion — ask us to delete your information, subject to legal retention requirements
• Portability — receive a copy of your information in a portable format
• Opt-out of marketing — stop receiving promotional communications from us
• Restriction — ask us to limit how we use your information

If you are in the European Economic Area, the United Kingdom, California, or another jurisdiction with comprehensive privacy law, you may have additional rights under GDPR, UK GDPR, CCPA, or local equivalents. To exercise any of these rights, contact us at hello@zero-fog.com. We will respond within the legally required timeframe.

7. Security

We take reasonable measures to protect the information we collect from unauthorized access, disclosure, alteration, and destruction. No internet transmission or electronic storage is fully secure, however, and we cannot guarantee absolute security. If we become aware of a security incident affecting your personal information, we will notify you as required by law.

8. Children's Privacy

Our website is not directed to children under 18, and we do not knowingly collect personal information from children. If you believe we have collected such information, contact us and we will delete it.

9. International Transfers

Zero Fog is based in the United States. If you are accessing our site from outside the United States, the information we collect may be transferred to and processed in the United States. By using our site, you consent to this transfer. We rely on standard contractual clauses and other lawful mechanisms where required to ensure adequate protection for international data transfers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised "Last updated" date. Significant changes will be flagged where appropriate.

11. Contact Us