By Jayven Rappa, Gary Turner, and Sarah D’Amico – Founders of Zero Fog and Rejoyce.AI
The Strategy Isn’t Broken. Execution Is.
Every year, trillions in value are lost across industries—not because organizations lack good strategies, but because they fail to deliver them. Research from HBR and PMI reveals a sobering truth: up to 70% of strategic initiatives fail to achieve their intended outcomes, and nearly 10% of enterprise revenue evaporates due to poor execution.
This is not a tactical issue. It’s a systemic failure. And the conventional tools—dashboards, OKRs, spreadsheets, episodic consulting—aren’t designed to fix it.
It’s time to reimagine how organizations translate strategy into results. That’s why we’re introducing a new category: Strategic Execution Intelligence (SEI)
SEI: A New Operating System for Strategic Delivery
Strategic Execution Intelligence (SEI) is a category-defining approach to close the widening gap between strategy and execution. It integrates maturity scoring, causal financial diagnostics, and continuous optimization into a unified intelligence and operating layer.
SEI doesn’t just track what happened. It uncovers why it happened, where execution is breaking down, and how to fix it—with real-time insight and structured action.
Why Now: The Rising Cost of Execution Gaps
Across every sector, the gap between strategic ambition and execution capacity is growing:
In this environment, execution intelligence isn’t a luxury. It’s a necessity.
What Makes SEI Different
SEI is not another BI tool. It is causal, not just descriptive. It is dynamic, not static. And it is continuous, not episodic. Key components include:
Who Is SEI For?
SEI is built for anyone accountable for results—regardless of industry:
SEI speaks the language of strategic clarity, operational precision, and enterprise value.
The ROI of Execution Intelligence
In any organization—public or private, startup or enterprise—a small shift in execution maturity can unlock significant financial value. For example, a 5% EBITDA improvement in a $200M business can yield $10M in profit and drive tens of millions in enterprise value.
SEI helps identify, prioritize, and execute the interventions that make these gains real—and repeatable.
What’s Next
SEI is already available via:
We’re also launching a research list for leaders who want to shape the frontier of execution maturity, agility, and ROI science.
Join the Movement
The execution crisis is global—and solvable. But only by those willing to rethink how strategy becomes reality.
If you’re ready to close the gap between knowing and doing: Book a diagnostic.
Don’t just manage strategy. Execute it—with intelligence.