Pre-Exit Readiness
CEO · Board · PE Sponsor — a defensible execution narrative for the next owner, interrogable, not asserted.
Exit is on the horizon and the equity story leans on an execution narrative that has never been stress-tested. Diligence will probe it. An asserted narrative — "we've built strong capabilities" — invites discount. An interrogable one, traced to evidence, defends the multiple.
Zero Fog builds the structural execution narrative before diligence opens: the capability position, sized and evidenced, with the causal chain from execution to financial outcomes made legible to a sophisticated buyer. You lock the narrative on your timeline, not the buyer's.
Engagement Shape
Best entry: Execution Diagnostic timed to the exit window. Common follow-on: a Quarterly Execution Cycle to close the gaps diligence would otherwise find. What this protects: the multiple.