The Sector Build: your industry, mapped and modeled in days.
We build your sector before any decision rests on it. Every pressure is ranked, every decision your leaders face is mapped, every number traces to its source, and a working model of a company like yours sits underneath. A strategy team would spend weeks building this foundation. Ours is produced in days and reviewed by someone who knows the industry.
About ninety minutes of your time. Two to three days.
Brief
Sector, company profile, who it's for
Research + model
15 lanes · public evidence
Insider check
Pressures and decisions confirmed
Build + verify
Model · cases · 17 gates
Review
Lead case, then the package
Full Sector Build
Six deliverables
Six deliverables, covering work usually spread across several workstreams.
The Sector Read
Your industry, its ranked pressures, and the decisions they force.
The sector model
The economics of the sector, benchmarked against peers.
Pressures and decisions map
Five to seven pressures, five to eight decisions, insider-checked.
An interactive modeled company
A company like yours: where value is stuck and what it is worth.
Executive page and one-pager
The findings at board altitude, ready to circulate.
The evidence register
Every source dated and linked; every judgment on record.
Real pages from one Sector Build (broadband and cable, Q4 2026). Click any image to see it full size. The modeled company is fictional; its figures are illustrative, anchored to a named size band.
From sector signals to the case worth acting on.
Sector signals
Regulation · customers · technology · capital · competition
Pressures
Ranked by how much they matter
Decisions
Each with an owner, a clock and evidence
Economic model
Benchmarks → modeled company → value exposure
Lead case
What matters · what it's worth · what to do
One analytical foundation. Six situations it's built for.
A strategy team, rebuilt as a system.
AI does the scale. Code enforces the facts. People make the judgments.
Quality control, written in code.
AI never types a number
Code fills every figure from the sector model, so one fact has one value on every page.
Writing is closed-world
Every sentence cites a computed claim, a model node or a research note.
Code can stop a build
A figure with two values, a dead link or an uncited sentence fails its gate.
Settings sourced, lanes meet their bar, quotes re-fetched
Roll-ups hold, model builds, pack validates
Every figure reconciles, explanations graded, every line proven on screen
Sources linked and dated, Read scored, every asset matches
Weeks of a strategy team's analytical work.
people-hours for one sector package at this depth
- Elapsed
- 7–13 weeks, team of five
- Skill sets
- 12, plus management
- Big Three price
- $500K–$2M a study or project
two to three days from the brief, most of it the insider's review
- Fee
- $50,000, fixed
- Your time
- A brief, an insider hour, two reviews
- Standard
- The same on every build, because it is written into the system
| The team's work, built bottom-up | People-hours |
|---|---|
| Research: about 160 sourced notes across 15 lanes, quotes verified, decisions mapped | 240–480 |
| Sector model: about 120 nodes, 40 benchmark distributions, every case sized | 280–540 |
| Modeled company: about 40 cases, 30 sourced answers, every screen tested | 270–480 |
| Narrative and assets: the Read, executive page, one-pager, design | 130–230 |
| Knowledge: an evidence register of about 780 dated, linked rows | 130–230 |
| Management and review (15–20%), rework after review (10–15%) | 260–680 |
| Total, one sector package | 1,300–2,600 |
Hours per unit are our estimates for experienced practitioners. Firm prices: due diligence $500K–$1M per study (TechCrunch, March 2026); an eight-week project $1M–$2M (published rate schedules). A firm study also includes interviews and workshops, which a Sector Build does not.
One fee. The complete package.
- The unit: one sector, one company profile (size and design), one lead case
- All six deliverables: Read, model, map, modeled company, executive materials, evidence
- Insider review of the pressures and decisions before the build proceeds
- Your review of the lead case and of the finished package
- Extra sub-segments, regions or company profiles, board-specific work and multi-sector packages are scoped and quoted separately
Stop here, or take it further.
The Sector Build is complete on its own, and plenty of teams stop here.
Sector Build
- Your industry mapped
- A company like yours, modeled
- Six deliverables
Company Diagnostic
- Your numbers
- Your constraints
- Your role and situation
Rejoyce
- The model stays live
- Decisions underwritten
- Outcomes tracked
Questions.
- Do you need our data? No. A Sector Build runs on public evidence, and the modeled company is hypothetical: a company of your size and design, not yours. No client data is used unless you go further with a Company Diagnostic.
- Is this just an AI-generated report? No. Agents do the reading and drafting, but every number comes from a coded model, every claim cites its source, 17 coded gates can stop the build, and people make the calls at five points.
- Who stands behind the work? Zero Fog's founder, Jayven M. Rappa, a transformation, strategy and technology leader formerly at BCG, Bank of America and Liberty Mutual. He leads the decision points on every build: the scope, the lead case and the final Read. About Zero Fog →
- What if our industry hasn't been built before? That is the normal case. A new sector adds content, not code: the same process, gates and standard apply to every build.
- Can you keep it current for us? A re-run is a new, separately dated Sector Build. If you want the model kept current between decisions, with earlier claims re-tested against what actually happened, that is what Rejoyce does.
- What do we own at the end? The full package: the Read, the model outputs, the map, the executive materials and the evidence trail, for use in your business.
- Do we have to buy anything else? No. The Sector Build is designed to be worth its fee on its own. The Company Diagnostic, custom systems and Rejoyce are there if you want them.